Statistics Show Search Engines Just Keep Growing
You certainly can use internet trends to your advantage when considering marketing. After all, social media simply began as a trend. Many sites have come and gone over the years. For every app like Vine that shuts down, there’s another like TikTok to take its place. For every MySpace, there’s a Facebook. Things come and go, and you can use the newest platform or the newest app to market your products and connect with people.
However, there’s a certain difficulty to this, because you always have to keep up with the changes. When something new comes along, you need to get on it early. When something starts to fade in popularity, you need to shift your own focus. This can lead to missed opportunities, but it’s not necessarily your fault. It’s just that a lot of things on the internet do not have that much staying power, so they are bound to be replaced.
There is one area in which this hasn’t happened, though: search engines. They get more use every year, making them your most effective marketing weapon.
What the Statistics Tell Us
To see this popularity, just take a look at search engine statistics. For example, there were more than 2 trillion searches last year, and that number keeps getting bigger every year. Some of this is just the natural process as the world’s population grows and more people get internet access, but this type of constant growth is still very impressive. You don’t get it in other areas, at least not with the same consistency.
And it’s not just the number of searches that are performed each year that keeps going up, but also the number of people running those searches. When you look at just the United States, it was found in 2020 that there were around 239 million active users. This number also tends to climb every year. Part of the reason is that people now search on their phones more than computers (55% of searches are on mobile devices), and so searches can easily be conducted from anywhere.
Getting the Most From Search Engines
It is clear that search engines are incredibly important and it’s also clear that most searches run through Google. It’s not even close. This means that the safest and most productive way to invest your advertising budget is in search engine optimization. You need to know how to get the most out of all of this traffic for sustained, long-term growth.
If you have any questions about this process or how you should proceed, this is what we do so well at Content Customs. Give us a call today and get our experts on the job.