Issues we look for in a content review
We offer a wide variety of services here at Content Customs, from website development to social media marketing to email marketing and ad campaigns. We help your company seek greater success by improving your online presence, and that looks a bit different from one client to the next. When we work with you, we strive to create a unique plan that focuses on the specific needs of your business – and the benefits or results you are seeking. Whether that means running blog posts, revamping on-site content or addressing your branding from the ground up, we are here to help.
One of the first steps that we take is to do a content review of your site. Perhaps you’ve already launched your website, but it’s just not getting the traffic you expected. Your page rankings are lower than you’d like, and your bounce rate is higher than you’d like. You don’t need a brand new site, but it’s clear that something isn’t working, and we’re here to help you find out why. Here are a few steps that we will take.
Review for accuracy
First and foremost, even minor errors on the website can be enough to drive away customers. A simple typo may be enough that someone decides not to purchase your products or services. We often start by editing the website for grammatical accuracy to remove any potential errors. We can then update the content if needed, adding important details and ensuring that everything flows smoothly. We will help you connect with your audience so that you have a greater chance of making a conversion.
Identifying your message
Another one of our goals is to ensure that the message you’re sending to your audience is both clear and effective. Our focus is always on the reader. What are they looking for? What are they trying to learn? How can we get the most important information in front of them, while simultaneously promoting your brand and showing the reader why your products and services are ideal in their situation? We will work hard on your behalf to make sure that your audience gets the information they’re seeking and sees how your brand stands apart from the competition.
Doing an SEO analysis
Finally, we can do an analysis of your website from a search engine optimization (SEO) perspective. We will look at your website’s analytics and consider how effective your keywords are. In some cases, adjusting keywords – or adding new ones – can dramatically increase organic traffic. You also want to make sure that you are optimizing the site for the right keywords. A high level of traffic isn’t helpful if the audience immediately realizes that your site doesn’t offer what they’re looking for. We will help you find the ideal intersection – keywords that help your site have a competitive ranking and that also attract the proper audience.
These are just three of the steps we can take here at Content Customs, so please get in touch with us to learn more!
