4 questions to ask about social media marketing
Social media can be a powerful tool for marketing your products or services. It gives you a chance to advertise and connect with your target audience. It can help with branding, direct sales or simply building out a network of people who are interested as your company’s reputation grows.
However, it’s very important to have a plan when you’re doing social media marketing. Don’t just take for granted that it will work. There’s a lot of competition in 2025, and you need to know how to use these platforms correctly. Below are four questions that it can help to ask as you get started on your advertising campaign.
What are your goals on the platform?
First off, just ask yourself why you’re using the social media service in the first place. Are you trying to build brand awareness? Are you trying to communicate directly with customers so that you can answer their questions? Do you just feel that it’s the most effective way to tell people that your company even exists in the first place?
What type of content will accomplish those goals?
Different platforms often work best with different types of content. Are you using video content? Do you rely upon product images and visual advertising? Are you going to be using text-based content that provides valuable information to the reader? Even if your plan is to use a mix of all of these, just consider how they will work on each social media platform—Facebook, Instagram, Reddit, etc.
Have you identified your target audience?
Even after you decide what type of content to use and where to post it, you still need to properly identify your target audience. In fact, different demographics tend to use different social media platforms, so you may want to do this first. Young people may be more likely to be on Reddit, for example, while an older demographic may be more prevalent on Facebook.
How does your content stand out?
Finally, remember that there is a lot of competition from other businesses. You’re also competing for people’s attention as they interact with their friends, colleagues, classmates, coworkers and others. How can you make your content unique so that it stands out? What can you do to make it the type of content that people want to share, expanding your reach?
Getting started
Here at Content Customs, we have decades of combined experience with search engine optimization, online marketing and social media marketing. Our team can help you answer these questions and devise an advertising campaign that gets results. Call today to learn more.