Key elements of a Call To Action

To some degree, a call to action (CTA) simply guides your reader. In the final paragraph of a webpage, blog post or other type of online content, you may want to mention how the reader can get in touch with your company if they have further questions or want to take action. Ideally, your content should already have sparked their interest, and the CTA makes it easier for them to connect with you.

However, a good call to action can also be a fundamental part of your marketing strategy. It can increase the response rate, which in turn boosts your conversion rate. A strong CTA motivates the reader to take the intended action, which they might not have done otherwise. Below are a few key elements that can help achieve this result.

Use active language

First, you should use active language that clearly directs the reader to take action. Examples include:

• Call today for a consultation
• Contact us now to learn more
• Buy this product before the sale ends/before it’s too late/before time runs out

By using active verbs such as “call,” “contact,” or “buy,” you make it clear what action you want the reader to take. You also encourage them to do so. This simple word choice makes a big difference.

Be concise

Your CTA should be brief and clear. You’ve already provided the reader with information about your product or service throughout the rest of your content. The CTA simply urges them to take the next step, so don’t overthink it.

Give them a reason to act

It’s also helpful to create a sense of urgency, encouraging the reader to act immediately. This motivates them to follow through with the directive and reach out to your company. One effective way to do this is by reiterating that the content they’re reading is tied to a limited-time offer or deadline.

For instance, you might note that a product is on sale for the next three days. Highlighting this urgency and pairing it with a clear action step makes readers more likely to act right away, rather than procrastinating—at which point they might forget altogether. Many readers think “I’ll come back to this later” and never do. A good CTA avoids losing that sale.

Call now to learn more

A call to action may feel like a minor part of your content, but it plays a major role in driving results. Call us today at Content Customs if you have any questions. Our experienced team will be glad to help you draft the type of content you need to achieve your goals.