Why answering questions is good for SEO

If you’re considering search engine optimization (SEO) and content creation, you may simply be trying to figure out what type of content will be most beneficial. You know that you want to increase your web traffic. You’re trying to get a higher ranking on search engine results pages. But what type of content do you need to use to get there?

The traditional answer is to use keywords, because these correlate with the keywords that your target audience types into Google or another search engine. And this is certainly a very important part of the process. But there are those who contest that the most important thing you can do is to answer questions. This can help with your SEO efforts on numerous levels. Let’s take a look at three examples.

It provides useful information

First and foremost, many people are only running the search because they have a question. When is your business open? Where is it located? What types of products do you sell? How can those products or services solve the problem that the user has?

If they see that your page contains quick answers to these questions, they’re vastly more likely to click on the link. This is often why it’s important to put key information near the top of the page. The faster you can answer someone’s question, the more useful they find your site. Google always wants to provide useful information that users are interested in, and this is one way to ensure that you do so.

You cut through the noise

Another thing to consider is that there are a lot of other websites vying for the same attention. Perhaps you’re running blog posts on a daily basis, for instance. Did you know that there are an average of 2 million new blog posts every day?

While many of these blog posts may be on similar topics and use similar keywords to yours, you can stand out by answering questions. Other posts may just provide general information on the topic, forcing the user to tediously read through everything and try to put the pieces together themselves. But if your content is concise and proactive about immediately answering their question, it’s more useful to that user, and they’re more likely to choose your link.

You naturally engage with relevant keywords

Finally, if you are focusing on the questions that users ask, it’s naturally going to push you toward the keywords that they’re already using. This can help your site rank more highly, and it shows the user that you’re in touch with what they’re really wondering about or trying to learn. Even if you start with a main keyword or a relevant focus area, asking questions will expand your reach into other adjacent areas so that you can naturally use similar keywords.

Here at Content Customs, we have experience creating web content, blog posts and much more. To find out how we can help you get results, get in touch with us today.