Is there an optimal time to run blog posts?
You know that you want to use blog posts as a significant part of your content strategy. They give you a chance to promote new content on your website, answer questions that your readers may have, and much more. Ideally, you hope that your blogs will draw in new traffic, which you can then funnel to your main website so that you can sell your products or services. The blog posts are used for search engine optimization (SEO) since you’re using keywords, but your end goal is really just to connect with the reader.
As such, you may be wondering when you should run these posts. Unfortunately, there is no easy answer that fits all circumstances. You really have to consider what you’re trying to do, what your goals are, who your target audience is and what type of blog posts you’re running. The specific schedule will be different for everyone.
Page reads
For example, perhaps you’re just looking to get more people to read your blogs, increasing traffic and time on the page. If so, some sources claim that Mondays are the best time to run these posts. Specifically, traffic tends to be highest around 11 a.m. This may be right around the time that a lot of people are at work, taking a break or about to go on lunch. This is when they spend the most time reading new posts.
Social shares
Alternatively, your goal may be to get people to share your blog posts on social media. If so, then some research suggests that 9 a.m. on a Thursday is the best time to run your posts. Getting additional social shares can help to expand your reach and draw in new customers or clients.
Going viral
There’s no way to guarantee that a blog post will go viral, but you can look at the statistics to determine when it happens. As it turns out, the majority of blog posts that go viral are published on Tuesdays. This means that a Tuesday schedule could also be favorable, especially if you’re looking to drastically increase brand recognition.
Consistent publishing
As you can see, there are many different days on which blog posts can be effective. To some degree, you just need to think about your own goals for your business, but it’s also worth noting that consistently publishing content can help no matter what day you do it. As long as you are continuously putting new content out there, you’re getting it in front of more people. This can lead to increased social shares, higher numbers of page reads, more web traffic, increased brand recognition and much else.
Here at Content Customs, we’re here to help you every step of the way. Not only can we help you determine the best publishing schedule for your needs, but we can also craft the unique content that will connect with your user base. Contact us today to learn more about what we do.
