Tips to get more out of email marketing
Email marketing has been around for decades, and it’s still relevant today. After all, once you build out an email list, you theoretically have direct contact with hundreds or thousands of consumers who are predisposed to buy your products. They have intentionally signed up for your email list, perhaps after buying some of those products in the past. This means that it is generally easier to get conversions from this target audience than it is from the public at large.
However, you may feel that your email marketing campaign has not been as successful as you want and that you’re just not getting results. Below are a few things to keep in mind that can help.
Draft mobile-friendly emails
Consider the way that your emails are formatted. Remember that many people are reading them on mobile devices. Make sure that the formatting is intuitive on this type of device and that it’s easy to read. For instance, breaking things up into short sections can help because many people are reading on the go and may not have the attention span or the time to read the entire message at once.
Add personalization where you can
For instance, an email message is more likely to get through to someone if they are addressed by their first name. If the email simply says that it is to a customer or doesn’t specify the recipient, even if all of the information in the message is the same, they’re less likely to read it.
Carefully consider the frequency
On one hand, you don’t want to send email messages too infrequently so that customers forget about your company, unsubscribe from the list or simply don’t have access to your marketing campaign. At the same time, though, you don’t want to send messages too frequently, or they can start to feel like spam, and users will intentionally begin to block them.
Always provide quality content
Remember that it’s not just about hitting the right keywords or sending email messages out on the right schedule. You also need to provide content that offers value to the reader. Answer their questions. Give them access to sales and deals. Provide useful information about products that may address a problem they have. The more beneficial your email messages are, the more likely people are to continue reading them and to respond to them.
Close with a call to action
Finally, make the call to action clear at the end of the email, and make it easy for people to take that next step. Give them a button or a link that they can click to take advantage of a short-term deal or sale, for instance, and ask them to do so. A direct call to action can be very effective.
Contact us today to learn more
These are just a few steps you can take to get more out of your email marketing. Get in touch with us at Content Customs today if you’d like to learn more about how we can help with content creation and all other aspects of your marketing campaign.
