How do mobile searches lead to in-store purchases?
When you look at how people conduct searches, things have certainly changed over the years. It used to be that you needed a desktop computer—or a laptop—to run a Google search, but that’s no longer the case. Today, mobile devices are the method that most people choose. Some studies claim that 60% of searches start with a mobile device, such as a smartphone.
To some degree, this is just the development of technology, and it’s to be expected. In 2025, most Americans basically have a computer in their pocket at all times, so there’s no point in using a different device to conduct a search.
But it does seem like this change has had an impact on where these searches lead. Many people conduct searches to do research before making a purchase. But studies have found that those who use mobile devices are 2.3 times more likely than those using a desktop computer to then go to the store in person and make a purchase. Why does this happen?
Location services
Much of it likely has to do with the location feature on a mobile device. Many people using a desktop are simply at home, researching information anywhere they can find it. They’ll look at products in other states or even other countries. They’re just comparing options, reading statistics, considering user reviews, and trying to determine what type of product they want to buy.
Moreover, someone on a desktop may be considering ordering the product and having it shipped to their house. Making an in-store purchase hasn’t crossed their mind.
However, when someone is searching on their mobile phone, the phone may automatically use location services to show them products that are close to them. They will see local deals and sales or inventory reports showing where these products are in stock. Because of this convenience, the mobile device is more likely to push them toward an in-store purchase.
On top of that, people sometimes conduct these searches while they’re already out and about. For instance, someone may physically be standing in a mall, trying to determine what to purchase, and they’ll look up products on their phone to learn more. Because of the ease and convenience of being able to run the search on the go, they end up doing their research while they’re already in close proximity to retailers that are selling the product they want. Once they’ve made a decision, there are no more hurdles to overcome before making the purchase.
Mobile optimization
For these reasons, it’s important for business owners to consider having a mobile-optimized site and running SEO campaigns with mobile devices in mind. It’s clear that users prefer to use their smartphones and other mobile devices, and it’s also clear that this can directly lead to more sales and conversions.
At Content Customs, we help with SEO, online content creation, and much more. Get in touch with us to find out how you can ensure that your business properly addresses these valuable mobile device users.
