How do you make an effective logo?
Your logo is incredibly important to your business and your brand. Ideally, it will be the first thing people begin to recognize. If they see your logo, they’ll instantly know that those are your products, and this helps to build up positive brand recognition. Many multimillion-dollar corporations have a logo that is almost immediately recognized in multiple countries, and they may have spent years or even decades building up that reputation.
As a new business owner, you may be wondering how to make your logo achieve this level of success. We do many different things here at Content Customs, from email marketing to web content creation to social media marketing. We also handle logo design, and we can help it fit into your overall brand. Below are a few tips that can help as you get this process started.
Remember that less is more
It’s often best to keep it simple. If your logo is too complex, it actually becomes less memorable. Many prolific companies have very simple logos that are both timeless and recognizable. When in doubt, err on the side of a clean, simple design.
Identify the color scheme
One thing to consider is the color scheme that your business uses for the rest of its branding. You may use this in company uniforms, promotional materials, web content, social media profiles and much more. The logo should simply fit within this pre-existing aesthetic design.
Consider the competition
One thing to avoid is coming up with a logo that is too close to one that is already used by your competition. Not only could this get you into issues with intellectual property violations, but it also means that your logo just isn’t memorable. The last thing you want is for someone to conflate your company with another business, especially if it sells similar products or services.
Remember that it needs to evolve
A simple design is also best because it makes it easier for the logo to evolve over time. Ideally, your company will be successful for decades to come. Stylistic preferences are going to change, and you may need to update your logo in the future.
Developing your brand
These are just a few things to consider, and creating a logo is only one step in the overall development of your brand. We can help with this process here at Content Customs, where we bring decades of combined experience and a personal touch to every project. Contact us today to learn more.
