Do all searches produce AI results?

In the past, running a Google search meant getting a results page filled with relevant links. This was largely based on the content of the pages or websites themselves, as Google would simply look for relevant keywords and try to determine which sites would provide the most helpful information for the user. The appropriate use of keywords and other SEO tactics could help a page rank higher.

This still happens today, but the search process has changed. One major difference is the appearance of AI-generated overviews at the top of the page. These overviews aren’t used for every search, but research shows that they now appear in roughly 50% of all Google searches—and there are no signs of them going away. This means AI overviews could become a long-term feature that eventually appears in nearly all search results.

Using the web filter

You may not always want AI-generated content. These overviews typically offer very basic summaries, which can be helpful for general questions. But some users want more in-depth details—or they may not trust the AI to get the information right. They’d rather do their own research.

For users who prefer traditional results, Google has introduced a web filter. At the top of the search results page, you can click the “More” option and choose from a list of filters—such as Finance, Flights, Books and others. These let you narrow your search based on the type of content you want.

Within this list, you’ll now see an option labeled simply “Web.” By selecting this filter, you bypass the AI-generated results. You’ll only receive traditional search results: Actual web links ranked using more conventional SEO signals. There are no AI answers, summaries or overviews—just classic text links with meta descriptions.

Search is evolving

This is just one example of how the Google search experience is evolving. Technology changes rapidly, so it’s important to stay informed and adapt accordingly. Here at Content Customs, we can help your business adjust to new SEO trends and ensure that your site continues to attract traffic. Just get in touch with us today to get started.