The benefits of bulleted lists in your content
Bulleted lists or numbered lists can be a very important part of your online content. The main reason for this is simply that your audience likely prefers it. According to some studies, respondents were given the choice between content formatted as paragraphs and content formatted as a list. All the same information was presented in both cases, but nine out of 10 respondents chose the content with a list. So if you are trying to create a site that your audience will connect with, this is one of the best ways to do it.
But this is not the only reason to use bulleted lists. Let’s quickly look at a few more of the advantages.
They are concise and efficient
First and foremost, using a bulleted list is very efficient, so it makes it easier for your audience to quickly get the information that they are looking for. This is especially useful for things like product descriptions, where your audience is looking for key details.
They break up the page
Still another advantage is that your content just reads better when it either has paragraph breaks with subheaders, as are used here, or bulleted lists. You need something to break up the content, make it easier for the audience to scan that content, and make it so that they can quickly read through it. Bulleted lists accomplish all of these goals.
They add white space
Purely from an aesthetic perspective, it can be helpful to have some white space on your page. Otherwise, it looks like a wall of text, which can be intimidating to readers and may cause a high bounce rate as they return to the search results page and look for other options.
You can customize your content
Finally, your content may be evolving over time. If you use bulleted lists, it is very easy to take certain points out or add other information in. This way, you can always customize your existing pages so that they are up to date, while simultaneously working to add new pages and new content.
Bulleted lists can make your content stronger so that you get a better response from your audience and better results from your pages. To learn more about how to create the right content for your website, just get in touch with us here at Content Customs, where our experienced team can assist every step of the way.
