3 tips to increase blog engagement
If you want to get more engagement with your blog posts, the first step is to ensure that you are publishing quality content. Your content needs to be relevant, informative and helpful to your target audience. If you connect with them, they are far more likely to engage with it and share the content. Exactly how you do this will differ depending on your target audience, but your primary focus should be on putting out quality content that gives your readers what they are looking for, which both keeps them coming back for more and encourages them to share that content with others in their network.
But what can you do beyond that to increase blog engagement? How do you take things to the next level? Here are three tips that can help.
Focus on easy reading with each blog post
If your blog is a wall of text, many readers are not even going to get past the first sentence or two. Instead, you need to break up your text, and you can do this in numerous ways:
- Using subheaders
- Using paragraph breaks
- Inserting bullet points or numbered lists
- Using white space or photos
You should focus on creating posts that are easy for readers to scan and work through quickly, even when that means you have to trim information.
Answer questions your audience already has
One key thing to keep in mind is that many people are simply looking for answers to various questions, so their time online is essentially spent researching. If your company makes running shoes, readers may want to know what type of rubber soles you use or what the heel drop looks like on various running shoe designs. If you operate a law firm, readers are going to want to know what types of cases you handle, what legal options they have or what potential penalties they may be facing.
Once again, the specific questions are different depending on your target audience, but if you remember that people are seeking answers, providing those answers is a good way to get them to engage with your blog.
Communicate and connect with your readers
In today’s world of social media and embedded comment sections, it is also possible to engage with your audience directly. They may ask questions or request clarifications on certain points. They may simply respond to tell you that they enjoyed the post or that they got something important out of it.
If you take the time to respond to even a few of these comments, it can boost engagement on your blog, bringing you more visibility. It also increases the likelihood that people will return to read future posts or communicate with your company again.
Call Content Customs to get started
Here at Content Customs, we start with quality content and can tailor it to any target audience, depending on your company’s needs. We will work closely with you to help you get more engagement and traffic through your blog, so do not hesitate to get in touch with us to learn more.
