Potential red flags in a website analysis

Here at Content Customs, we offer a wide range of services to help you get the most out of your website. One of these services is a website analysis, where we can go over your existing site and identify ways to help you improve. This is often the first step toward determining which services would be best for you, with options like content creation, search engine optimization, email marketing, social media marketing and much more.

While we conduct this website analysis, we are going to look for certain red flags. These help us identify ways in which your website may be falling behind or holding you back. We can then take proactive steps to rectify these issues. Below are just a few examples to consider.

Low search rankings and visibility

First of all, we want to take a look at your general search ranking and the visibility that you get. We will consider specific keywords that you are using, whether these are industry terms or branded keywords. If visibility and search rankings are low, we know that it may be time to update your keywords, aggressively engage in search engine optimization tactics and much more. We help you get your website in front of your target audience.

Outdated content

Additionally, we can look for outdated content. Search engines often prioritize fresh content. It also makes you appear to be an authoritative source. In some cases, you can vastly improve your website simply by refreshing your old content. There are many sites out there still using content that was written over a decade ago, and it is just not as effective today.

A high bounce rate

Bounce rates are also an indicator that something is not working on the website. If a high percentage of visitors are clicking on your link but then leaving your site in less than 10 seconds, what is it that is driving them away? Are you optimized for the wrong keywords? Are there functional issues with the website itself? Does the content not give the audience what they were expecting to find? We can address these problems and work to increase dwell times and keep people on the page.

Poor formatting on mobile devices

There are many people today who almost exclusively surf the internet on their phones. Mobile devices are more popular than ever. Even if your website works perfectly on a desktop, you need to ensure that it is correctly formatted for these mobile devices. We can help you identify any potential issues and update your site if necessary.

Mixed branding messages

You need to have a strong sense of branding, and the message needs to be clear. Are you offering a premium product? Are you offering excellent customer service? Are you offering a low price? All of these can be potential branding elements that draw customers in. But if your site is full of mixed messages or the branding is not clear, it may not be as effective as it could be. We can help you narrow down your brand and rework your content so that it really reflects what your company has to offer.

Low conversion rates

Finally, low conversion rates can certainly hold you back. You are getting a significant amount of traffic, but most people are not buying anything. What is it that is driving them away? Are they not getting enough information about products or services? Is the price point too high? Is the buying process complicated? Are there technical issues that prevent them from making the purchase?

Conducting a website analysis

As you can see, in all these areas, there are many potential reasons why things are not working. That is what makes a website analysis so important. We help you identify key areas in which you can improve. We then offer the services that can help you get results.

If you would like to learn more about working with our team, please do not hesitate to email or call us today. We look forward to hearing from you.