Back in November, Google announced they’d be labeling sites as “mobile-friendly” in the search engine results when those sites meet a specific set of criteria. Later, as you’re probably aware, Google announced they’d be changing their algorithm to rank sites more highly if they’re mobile-friendly. This has many webmasters scrambling to improve their sites’ mobile capacity, as the change will begin rolling out in less than a week.
The fact that mobile devices are taking over an industry once dominated by PCs is a well-established trend. Smartphones have been outselling personal computers for years, and 80 percent of internet users now own a smartphone.
First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google’s mobile-friendly algorithm will begin it’s rollout on April 21.
The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign’s return on investment.
The lack of organic reach on Facebook has been a thorn in the side of many content creators and content marketers over the past year. The percentage of people who organically see posts from brands in their News Feeds – even from brands they Like – is so low that companies have been essentially forced into paying to boost their posts or promote their page.
The internet has changed immensely since 1999. Besides simply being used by many more people for tons of new and varied purposes, one of the most drastic ways the internet has changed involves design. Using web archives, we can see the quaint design that sites like Google and AOL had at the time – simple (if sometimes cluttered), text-heavy and very little multimedia.
Back in December, we reported that Google was adding a mobile usability feature to Webmaster Tools. The feature is designed to help webmasters determine which pages on their site are not mobile-friendly, and it provides suggestions for fixing usability issues.
Andrew Sullivan, well-known political blogger and pioneer of blogging as a journalism platform, announced his retirement
If you’ve heard of Taboola, you’re likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.