When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It’s something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.
Google’s recent release of a series of best practices targeted toward optimizing the Google Ads experience is an essential step for any SMB hoping to stay ahead of the competition. Google delivers this powerful optimization data via an easily interpreted score which allows startups to view, sort and apply recommendations to boost performance.
Blogging can be an effective way to do search engine optimization. It is also a great way to get relevant information in front of your audience. Blog posts are fairly versatile. They help you with keywords, they can be shared on social media, they can answer questions that your audience already has and much more.
Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which brought developers, entrepreneurs and innovators together in one forum. In the F8 keynote speech, Mark Zuckerberg highlighted exciting enhancements ahead to boost the eCommerce functions of the Facebook-owned WhatsApp platform.
Apple officially announced the iPhone 5 yesterday, and while that’s good news for anyone looking to replace their dusty old 4S models they picked up last fall, the more interesting tid bits for search engine optimizers came in announcements related to the Apple iOS6 revision of its ever-popular mobile operating system.
Hosting on a managed private cloud solution offers some major differences from hosting on a public cloud – mainly in the areas of customization and security. On a public cloud, a variety of users access the same servers to store their data – reducing cost and creating an on-demand resource center.
When it comes to branding, one of the most important things to remember is that consistency is key. This is true of your brand whether you’re doing social media marketing, search engine optimization (SEO), email marketing or anything else. Branding needs to be consistent and on point to help put your business in the best possible position for sustained success.
A user-friendly website is incredibly important. One of the biggest reasons for a site with a high bounce rate (in other words, people who leave quickly after arriving) is that the site isn’t very user-friendly or easy to navigate. People who arrive at the site will immediately feel confused or overwhelmed, and they’re not going to take the time to figure it out.
It can often help to put a call to action (CTA) at the end of your content. This is true for on-site content, such as a landing page connected to a pay-per-click (PPC) ad campaign. It is also true if you are doing email marketing. The call to action simply instructs the reader to take a certain step after reading the content. It is a simple way to get more people to engage with your brand, purchase your products, sign up for a newsletter or accomplish whatever other goal you may have.