Content marketing can often seem like an unapproachable strategy that only big businesses can benefit from. With so many advertising and marketing options currently available, why would a local business spend their limited resources on planning, creating and promoting content – especially when the ROI can be difficult to prove?
Whether you’re an experienced content marketer or an employee of a small business asked to begin writing posts for the company blog, there’s one step in the process that creators at any level cannot afford to skip: editing.
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop versions of sites when indexing.
Earlier this month, content marketing firm Buzzsumo released their extensive Content Trends 2018 report, which analyzed
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It remains one of the most effective ways for brands to communicate with customers and promote their content, while also driving traffic, leads and sales.
When Facebook announced in January that it would be overhauling their News Feed algorithm to prioritize posts from family and friends, they stated that “Pages may see their reach…and referral traffic decrease.”
With 89 percent of B2B marketers using content, it’s no wonder that companies are increasingly moving content creation in-house. It makes sense, as in-house content creation can potentially streamline their overall marketing operations.
Content readability should always be in the back of your mind whenever you’re creating a blog post, website copy, product description, email newsletter or any other type of content that’s meant to attract or appeal to a wide audience.
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta