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Paid Search Figures Up Big for Holiday 2013

December 26, 2013

Virtually everything related to paid search advertising campaigns trended upward over this holiday shopping season, with clicks,

Bing Reveals Top Search Trends for 2013

December 12, 2013

According to one of Bing’s top twenty search lists released a few days ago, Beyonce Knowles ranked #1 for the most searched-for people in 2013. Kim Kardashian held this top position last year, but had to settle for second place in 2013.

Known Retailers Matter for Product Searchers

December 12, 2013

A new report published by Search Engine Land indicates that search engine users place the highest level of value on whether or not they are familiar with the retailer when deciding whether to click on results for product searches.

Content “Stitching” – Is it OK by Google?

December 4, 2013

You’ve probably visited a few blogs and websites that made you think, “this information is great, but haven’t I heard this before?” In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn’t original.

Does Google Penalize Pages with Too Many Links?

November 27, 2013

Matt Cutts, head of Google’s search spam team, has added yet another video to his series in which he instructs site owners and search engine optimizers on how to stay within Google’s quality guidelines and avoid having various pages, or your entire website, penalized in your search engine results.

Traffic Referrals from Social Media Sites Surging

November 21, 2013

A new report published on Shareaholic indicates that traffic referrals from many social media sites, especially Twitter,

Duplicate Meta Descriptions: OK or Not?

November 18, 2013

Matt Cutts, Google’s chief of battling search spam, is back with yet another video to tell us a simple but important search engine optimization (SEO) tip. Today’s tip concerns meta descriptions and the best ways to use them. A meta description, of course, is a brief description of the contents of a given web page.

How Much is a Pin Worth, Exactly?

November 14, 2013

If you own or operate a small online business you would be wise to consider promoting it through the use of Pinterest, according to a recent report published by Piqora. In fact, the report suggests that a pin is a more a powerful way of driving sales than either Facebook posts or tweets on Twitter.

Bing Up, Yahoo Down in October Search Market Share

November 13, 2013

New data published by comScore suggest that there was little change in the overall October search engine market share percentages between September and October of this year. More specifically, Google remained perfectly steady while Bing made some small incremental gains and Yahoo declined slightly.