Google Makes Stunning Announcement About Targeted Ads
Targeted ads are everywhere. Do one Google search for a new guitar, and all you see are guitar ads for the next few weeks. It may not even matter if you bought the guitar.
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Are You Really Connecting with Customers on Social Media?
It’s easy to understand that social media carries a lot of power and can open doors. Companies used to need to do extensive research to see what their customers liked, how old they were, what they spent money on, etc.
Why Using the Right Type of SEO Matters
The right type of SEO is crucial to your success and the success of your site. The internet is not the Wild West that it used to be, where it often seemed like everything and anything could be done to get more traffic.
The Importance of Your Bounce Rate
Your site’s bounce rate is important. This is the measure of how many people come to your site and then almost instantly leave. While it may be more encouraging to study positive numbers, such as your overall traffic or an increase in sales, you really want to seek to improve your negative numbers to enhance your site on the whole.
Jeff Bezos Steps Down at Amazon
When Jeff Bezos founded Amazon in his garage in 1994, thanks in large part to a quarter of a million dollars from his parents, he had no idea how huge it would get. In the decades to come, Amazon single-handedly changed the way people shop.
Report: Online Ads Getting Record Results
Record-breaking numbers may be on the way for tech companies that run online ads, reports claim, as the numbers for the final quarter of last year are about to be released. These include giants like Google, Amazon and Facebook, though they also include numerous smaller companies.
Google and Ambient Computing
We often say things like “the internet changed the world” and yet still think about a world where we have to sit down at a computer and open up a browser to use it. To some degree, smartphones have changed this, but not entirely.
9 Out of 10 Consumers Read Reviews
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they use when deciding what to buy. The truth is that they’re far more important than that.
Google Workers Create a Union
Google is often thought of by end consumers as its own company, but it is actually owned by Alphabet. This is important since workers at Alphabet have recently decided to unionize, and this could have an impact on how Google runs its own operations moving forward.