According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that’s only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored – especially if your site targets an older or wealthier audience.
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from Google’s display network end up totaling an unfathomable 24.17 billion per day, while impressions from Google Search total around 5.57 billion. This means that Google runs almost 30 billion ads every day.
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006 (less than two years after YouTube debuted), in which it’s shown that short video clips can generate thousands of impressions at a fraction of the cost of PPC advertising.
The importance of mobile traffic should not be underestimated. Earlier this year, comScore reported that people spent much more time accessing digital media on smartphones and tablets than on desktops. Also, according to eMarketer, smartphone users could total 1.75 billion by the end of this year.
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn’t it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies try to steal some share from others’ flagship markets seems to be increasing as of late. For example, Google launched Google+ after the success of Facebook, Microsoft launched Bing to directly compete with Google, Facebook launched Graph Search to get into the search game, and there’s evidence that Apple could be doing the same.
One of the most fascinating things about Apple, and arguably one of its greatest keys to success, has been its ability to keep most of its offerings within its own sandbox. Despite Bing powering the latest version of the Spotlight search feature, Apple has done an excellent job of separating themselves from other big names in technology.