Readers Hate Sponsored Content, But Netflix Did it Right
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to
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Majority of “Direct Traffic” Could Actually Come From Organic Search
According an experiment recently conducted by Chicago company Groupon, much of what websmasters believe to be
Social Media Consumer Satisfaction Low Despite High Usage
It seems counterintuitive that social media users would actually be unhappy with services they spend so much time on, but that’s exactly the case according to a new report from the American Customer Satisfaction Index. While the social media consumer satisfaction numbers have generally increased overall, they’re still pretty low in the grand scheme of things.
Chinese Internet Population Rises to 632 Million
China is currently the second biggest economy in the world behind the United States. At the same time, the Chinese internet population is by far the largest. According to the China Internet Network Information Center, the country now holds around 632 million people who use the Internet – and the number grows by the day.
Google Plus Profile Names No Longer Have to Be Real
In an apparent attempt to become more welcoming and persuade tentative users, Google Plus has dropped its famous “real name” restriction. While still encouraging people to honestly represent themselves by using their true identity on the social network, Google has now allowed users to choose just about any name they’d like.
The State of Link Building in 2014
The processes and effectiveness of link building have been under constant scrutiny over the past few years. Between Google’s anti-spam Penguin updates and less-than-reputable SEOs taking advantage of decent linking techniques, the link building arena looks very different in 2014 than it did even three or four years ago.
New YouTube Message Fuels “ISP Blame Game”
Last week we reported how net neutrality issues could have a profound impact on both Internet marketing and the way users access specific websites. One issue that’s brought net neutrality into the limelight involves streaming video services arguing that Internet service providers are responsible for lagging playback.
Google Removes Authorship Photos from Results Pages
Almost exactly three years since Google introduced authorship markups to their search engine results pages, they’ve made a big change in the process that has come as a bit of a shock to the SEO world. In an attempt to “clean up the visual design” of the SERP’s, Google’s John Mueller announced last week that authorship profile photos and Google+ circle counts would no longer appear in both desktop and mobile search results.
Small Internet Businesses Could Suffer Without Net Neutrality
The issue of net neutrality, or an “Open Internet,” is a growing topic of debate that many have likely heard of but might not know much about. When considering the fact that net neutrality might come to an end, it becomes clear that this is an issue every Internet user needs to pay attention to, especially if they’re concerned with Internet marketing.