Will Google Always Be the Only Option?
When you tell someone to search for something online, what do you say? Odds are you have frequently…
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Only Half of Searches Lead to Clicks
For many online marketing divisions, the click-through rate (CTR) may be the most important measure of success. Getting…
Google Rolls out a “Nearby” Filter
Local shopping has changed during the COVID-19 pandemic. Yes, there has been a spike in online shopping, specifically…
5 Tips For HVAC Marketing In 2020
Every kind of business needs to have a solid marketing plan to be successful in its industry. With…
Google Cares About the Quality of Your Content
It’s easy to get pulled into the trap of thinking of search engines like Google as nothing more…
Think About Your Web Content on a Sentence Level
There are two ways that most people think about web content: the overall message and the specific keywords.…
Most Google Searches Are Nothing New
How many times have you searched for the same thing on Google? Odds are, you’ve done it a…
Can You Increase Dwell Times?
When people first start thinking about search engine optimization (SEO), they tend to concentrate on visibility. The site…