Is the Second Search Results Page Good Enough?
It takes time, effort and investment to rank on the first search results page. The old days of…
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Why Aren’t You Getting Higher Conversion Rates?
Web traffic stems largely from SEO. You put the proper keywords on your website so that someone using…
Answering Questions Is a Great Way to Connect with Customers
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has…
Google Algorithm Shifts to Address Spam
SEO tactics are based on search rankings, and that typically means writing to address the Google algorithm. This…
What Is a Natural Language Search?
Search terms used to be based mostly on simplicity. If someone wanted to look for a repair shop…
Why Are People Adding “Reddit” to Searches?
The tagline for Reddit is that it is the “front page of the internet.” It’s a place where…
What Are the Benefits of Connecting a Blog to Your Site?
When blogging first became popular, it was more like social media than a professional platform. It was a…
Do Search Users Want Specific or General Information?
When users turn to a search engine, they have a goal in mind. As you create your own…