Recent Study Reveals Nearly Half of All SMBs Lack a Marketing Plan
Passion, more than any other quality, fuels today’s small businesses. While it is an essential quality, it is…
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With AI’s Help, Searching Becomes More Natural
Search algorithms over the years have focused on keywords. Often, the way people search most effectively does not…
Groups, Not Pages, Will Drive Facebook Use
Facebook has to walk a fine line when it comes to brand interaction and more “traditional” social media,…
Original Videos Get a Boost on Facebook
The value of high-caliber original content just keeps going up. In one of the most recent moves, Facebook…
WhatsApp Platform Poised for Major eCommerce Enhancements for SMBs
Facebook’s annual meeting of the minds, F8, recently wrapped up after two days of intense tech-centric discussions which…
Google Increases Privacy, but There Is a Downside
When you use Google services and devices, the company saves a lot of data about the way you…
Bing Ads Receives AI-Fueled Overhaul and Is Reborn as Microsoft Advertising
In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online…
Leveraging Social Media for Business Success
When you consider the business side of social media, a lot of emphasis still falls on the traditional model…