Is It Better to Use Email or a Phone Number for Your Contact Information?
You have a stunning website. It showcases your products, it answers some of the questions people have, it includes a call-to-action to create sales and it helps establish your brand’s identity. You’re about ready to launch the site. There’s just one thing left to do: create a contact page. If customers — or prospective customers — want to get in touch with you, it needs to be easy for them to do so. Any level of confusion can push them away. But, some forms of communication may be better than others. So, is it better to use email or a phone number on that contact page?
The Email Advantage
There are pros and cons to both, so let’s start with email. It’s simple and easy; someone who is visiting your site is already on their computer or mobile device. With the click of a button, they can contact your company and ask any questions they have.
It also feels less intrusive to their day. Maybe they’re just browsing the site during a quick break at work. They don’t have time to make an entire phone call. They may feel uncomfortable on the phone, considering their professional setting. They’re more likely to take a few seconds to send an email that they can then address again when they have more time.
The Phone Advantage
The phone does make some aspects of this contact easier, though. For instance, someone who has a lot of questions may be able to address them in one phone conversation more easily than in a string of email messages. The phone also works better when there needs to be a back-and-forth dialogue, such as with a complex topic. You lose that in email.
The phone also helps them contact you instantly. Even if your customer service team answers every email the same day that they get it, that could mean hours of waiting for the customer. When they call, they know that they can talk to you and find answers or information right away. If they’re mulling over their options for a purchase, that’s very helpful.
Other Contact Options
You may also want to consider other contact options, such as social media. For instance, connecting with customers via a platform like Facebook Messenger may give them the best of both worlds. They can do it on the computer in a non-obtrusive manner, just like email, but they get an instant connection and instant feedback, just like the phone.
Remember that general communication has shifted, especially for younger people. They often text or use social media apps more than they call. If you give them the contact options they’re already used to using, that can improve the contact rate from your site. That, in turn, can help to create new sales.
What Should You Do?
The goods news is that you can do all of this. A well-designed contact page is one that is simply designed, that gives the user all of the options they may be looking for, and that entices them to contact the company with a concise, friendly message. Don’t restrict your users. Let them decide how they want to get in touch with you.
And, if you’d like to learn more about professional web design and related topics that can take your site to the next level, don’t hesitate to get in touch with us here at Content Customs.
