Why Do People Really Share Content?
It’s clear that there is an inherent value in having content that people want to share. This is…
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Is Facebook Use Declining?
You may have heard rumors that Facebook usage is declining. This is especially common with younger users, who may…
What Kinds of Content Do People Share?
Having your web content go viral can bring in a ton of attention for your brand, but you…
One Statistic That Illustrates the Value of Social Media Marketing
One issue with social media marketing is that people often find their return on investment (ROI) harder to…
Social Media Isn’t Just an Extra or a Luxury
There was a time when social media was seen as a bonus or a benefit for businesses. People…
Seven Writing Tips for Struggling Marketers
Most companies looking to get more business on the internet know they need high-quality, regularly published content. And…
Google and Ambient Computing
We often say things like “the internet changed the world” and yet still think about a world where…
9 Out of 10 Consumers Read Reviews
Don’t think of online reviews as something extra for consumers, a small piece of the puzzle that they…