During Online Ad Boom, Google Sets Financial Records
During the pandemic over the past year-plus, life has shifted. People who previously went to the office began working remotely, doing everything online. People who used to go out for entertainment — to the movies, for instance — started finding entertainment online. Though we all already used the internet frequently, the pandemic made this use soar as people simply needed to stay home to slow the spread of the virus. This change had a massive impact on ad revenue. Google was already a successful company and the world leader in search traffic, but the company set brand new sales records over the previous year and in the first quarter this year.
Breaking Down the Numbers
To understand just how Google has been soaring lately, let’s break down some of the numbers:
- Making $55.31 billion in the first quarter of 2021, Google’s parent company Alphabet saw an increase of 34% over 2020.
- $31.88 billion of that came from core products, such as search. This was an increase of 30%.
- YouTube, which they also own, was up 49%, making around $6 billion.
- The total profit came in at a staggering $18 billion, which is 162% higher than 2020.
One of the biggest changes was not just that people were online more often, but that brands needed to find their target audience again. With people saying home more, this meant that a lot of physical advertising just didn’t have the same impact. They shifted to more of an online focus as a result, and it worked.
Take Advantage of This Change
What this shows you is that online advertising is more effective and important than ever. You can take advantage of this change, which may have a lasting impact on the way that businesses reach customers. Here at Content Customs, we have the experience and industry knowledge to help you thrive. Call us today.