Social Media Isn’t Just an Extra or a Luxury

There was a time when social media was seen as a bonus or a benefit for businesses. People were interested in learning how to use this new, emerging technology to help their companies thrive. They knew they could still succeed without it, but they thought it may give them a great level of success. Sales and branding added an extra element to strong companies and promised potential exposure for new businesses.

It is safe to say that that outlook has changed. In a recent interview with CNBC, entrepreneur Gary Vaynerchuk said that businesses should look at TikTok, Instagram and Facebook as necessities, not luxuries. They don’t give you an extra edge. They determine whether or not your company will succeed.

There’s an old adage in advertising that you have to spend money to make money. Spending on advertising in general has long been seen as a requirement for major success. The suggestion here is that social media use now fits into that same category. Certainly, some companies will try to avoid it, not wanting to invest time and money, but the modern market demands it — and those companies are going to come up short.

Part of the reason for this shift is that people of all age groups and demographics are now on social media. Facebook famously started as a platform that was restricted to college students, for instance, but now has billions of global users. The expansion of these social media platforms and their wide use on mobile apps has helped to turn them into a requirement because this is simply the new way that companies have to market to the modern audience.

Working with Social Media Experts

If you know that you want to use social media to your advantage and tap into this market, but you’re unsure where to start or how to get the most out of it, just call us here at Content Customs. We are social media and SEO advertising experts. We can quickly help you get up to speed on this required area of focus, and we can help your business find that sustained success you’re looking for. We hope to hear from you soon!