When it comes to SEO, what does Google want?
The goal of search engine optimization (SEO) is to increase your search results ranking. Generally, this is geared…
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What we can learn from X about brand consistency
When it comes to branding, one of the most important things to remember is that consistency is key.…
Google explains how outbound links impact SEO
Linking is an important part of SEO, but perhaps not in the way that you expect. For a…
Why did Twitter rebrand as X?
In a sudden move, Elon Musk has decided to rebrand Twitter. It is now going to be called…
What relationships can tell us about online reviews
As the owner of a business that has an online presence, you may feel frustrated with negative online…
Social media marketing isn’t always under your control
If you’re considering ways to market your company online, social media marketing is certainly one thing that you’re…
Is social media in decline?
Social media seemed to rise up to take the internet by storm. It existed for a long time,…
Reddit and Twitter come down hard on APIs
Ever since the early days of social media, with sites like MySpace and Friendster, APIs have been used.…