Some Current Problems with AI Content
AI content has certainly been in the news a lot lately. This began with the launch of ChatGPT, which is an AI writing tool. Most recently, Google announced that they are releasing their own writing AI, known as Bard. It seems like the future will see many companies creating competing AI services. It will be interesting to see which ones end up cornering the market. Google was certainly not the biggest search engine when it launched. But it ate up the market share over the decades until the vast majority of searches are being run on Google.
However, there are some major problems with AI content right now. Experts warn that it should be used as a tool, a way to perhaps enhance the writing process or give writers new options, but that it doesn’t actually replace that process. Let’s look at two significant reasons why.
AI Content Is Often Wrong
In many cases, the AI will simply write things that sound correct – even when they’re not. For instance, the company that created ChatGPT, which is known as OpenAI, fully admits that some of the answers and articles that the program provides may sound plausible, but they will actually be nonsensical or blatantly incorrect. Relying too heavily on AI processes could mean that the actual content that is being produced is not helpful to the user. It may check all of the right boxes as far as keywords and grammar, but that doesn’t mean it’s providing the content the reader wants or needs.
And that’s a problem for search engines like Google. Their focus is and always has been on the user experience. If websites are simply generating nonsensical content that contains keywords in an effort to game the system, this is detrimental to the user experience. This is similar to prohibited SEO tactics that used to be common, such as simply spamming pages with keywords. Google always wants to provide useful, correct and relevant information to the user.
AI Content Often Contains Plagiarism
Additionally, unique content is important. Plagiarism is a huge issue in both the corporate world and academia. While AI writing programs are not simply regurgitating the exact content found on other sites, they often massively fail to pass through plagiarism checks. They will simply compile information from a variety of sources. But that doesn’t mean that the information is unique or even that the person using the AI has permission to re-publish the information. Unless the technology reaches a point where the AI can actually write unique and authentic content, which it often doesn’t do right now, then the content won’t be useful in many applications.
Certainly, the development of these types of writing tools is fascinating and compelling, and they will be important to keep an eye on moving forward. Here Content Customs, we know the space very well and we are dedicated to creating original, valuable content, entirely written by real people.
