5 Tips for an Engaging Website
An engaging website is critical to your success. It’s not simply enough to have a website, as it used to be in previous decades. Everyone has a website, and people use them all the time. What sets your website apart and makes it successful is how well people actually engage with it and the value that they get from it. This is why it’s important to have compelling copy, for example. The website needs to provide something to the reader that makes it stand out from the competition.
How do you get an engaging website that is going to meet your needs? Regardless of what type of company you run or what products and services you’re marketing, there are a few tips that can help you. We’ll break them down below.
Make the Layout Intuitive
First of all, the website layout itself should be intuitive. People often look for contact links, product pages or directories in the same areas. Make it easy for them to click through the site. Be sure that it is optimized both for mobile users and for desktop users. Again, remember that there are many options for people to choose from. Even getting confused about the layout for a second may be enough for them to switch to another site. If it’s intuitive and guides them through the site, then it gets the results that you’re looking for.
Break Up Your Content
Additionally, it is helpful to break content up so that it is easy to scan and digest. One way to do this is by using white space. This keeps the site from looking cluttered. Another option is to use subheaders, as we are doing here for each separate paragraph. This helps people scan through the content if they’re looking for something specific.
Choose the Right Font
Many people want to use a font that they consider artsy or creative. But remember that your main goal is simple, effective communication. The font should be easy to read. There should also be contrast between the font color and the background colors. You don’t want the site to be cluttered and you want people to easily be able to glean useful information from it.
Combine Content with Other Elements
Modern users expect rich images and helpful videos. You don’t want to use design elements that are distracting, but you also don’t want your site to simply be a wall of text. You need to use all these things together so that they complement each other and provide an enjoyable user experience. This makes it more likely that people will spend longer dwell times on your site. They will see you as a trusted, helpful resource.
End with a Call to Action (CTA)
Finally, it’s important to include a call to action on your individual pages. Give users clear instructions about what they can do and how to get in touch with you. Explain the benefits of making contact. For example, it can help to create a sense of urgency by telling them that they can access a certain deal for a limited time. Prompting the user to take this action can be effective if they are on the fence.
Working with Us
Again, web presence is more than simply creating a website. It has to be done intentionally and mindfully. We understand how this process works here at Content Customs and we would love to work with you to create a site that gets the most out of the traffic that you already see. We can also show you how to increase this traffic to higher levels than you have previously enjoyed. Contact us today to learn about all of these advantages and more!
