Key stats showing search engine popularity
The internet is not static. It’s always evolving. It’s changing depending on consumer trends, technological development, devices that are being used and many other factors. This means that those who are attempting to advertise on the internet, or who are trying to drive traffic to their website, need to be aware of how this evolution takes place. They need to know where the consumers are, how people are interacting with the internet and how they can leverage that knowledge for their own success.
The traditional way to do SEO is to use keywords that signify relevance to a search engine. When someone runs a search for the keywords that you’ve used on your site, you hope to rank toward the top of the search engine results and get organic traffic this way. But are people still doing this as often as they used to?
Search engines are alive and well
The internet keeps changing, but search engines are still getting an incredible amount of traffic. Here are a few statistics that shed some light on the situation:
- Every day there are roughly 8.5 billion searches on Google.
- This means that Google has roughly 90% of the market share.
- Microsoft’s Bing has a market share of just around 8% currently, but it peaked just under 10% in October of 2022.
- Mobile searches are growing in popularity. For instance, mobile searches account for 63% of Google’s organic traffic.
- The majority of Google users, at 84%, say they’ll run three or more searches every day.
As you can see, Google is still the king of online search popularity. Other search engines also factor in, of course, and mobile searches have changed how people engage with these sites. But these users still turn to search engines billions of times per day, and that’s how you get organic traffic to your website.
Here at Content Customs, we can help you examine the trends and determine the steps you need to take to optimize your SEO for the current market. Get in touch with us today to find out more.
