3 Potential Online Marketing Changes for 2024
The new year is fast approaching. It’s a chance for you to consider what your company has accomplished over the last year and what you hope to accomplish in the future. Along with defining what success looks like, this gives you a chance to identify key steps that you can take to reach those goals in 2024 and beyond.
Much of this may begin with your marketing efforts, online branding and other tactics to bring more exposure to your company. Even if they’ve been effective in the past, how can they be more effective in the future? Can you identify areas where you’ve been successful so that you can amplify them – or identify areas where you’ve struggled so that you can figure out how to turn things around? Here at Content Customs, we would love to help you explore your options and find solutions. Here are just a few things to consider.
Identifying user trends
To start, an important thing to do is to find out about new trends among your potential audience. Are they shifting from one social media platform to another? Are they spending more or less money? Are they more likely to engage with certain types of ads? Because trends come and go, you don’t want to center your entire marketing efforts around them. But identifying current trends can help you find specific areas to focus on in the immediate future.
Utilizing new tactics
One of your goals for the new year may be to look into new marketing tactics that you simply haven’t utilized before. Maybe you already have a successful social media profile, but you’re interested in pay-per-click marketing or email marketing. Perhaps you want to expand the content on your site, working on SEO to bring in more organic traffic via a higher search ranking.
Improving the user experience
Another key goal may simply be to focus more extensively on the user experience. For instance, your website needs to be intuitive to help users find the information they’re looking for. Maybe you want to make it easier for people to contact your customer service department or find the appropriate channels when they have questions to ask. Improving the user experience can increase brand loyalty and generate positive reviews.
These are certainly not all of the areas you should focus on going into 2024, but they give you an idea of how you can assess your company’s efforts and make improvements. If you’d like to know how we can help in all of these areas at Content Customs, please do not hesitate to reach out to us today.
