Should you use PPC ads or SEO?
Here at Content Customs, we can help you with many different online marketing efforts. These include search engine optimization (SEO) and pay-per-click (PPC) advertising. Both have certain advantages, and our team will work closely with you to determine what will be best in your unique situation.
That said, you may already be mulling over your options and trying to decide which type of marketing you want to focus on. Let’s look at some of the benefits of each one below.
PPC ads can be launched immediately
One of the biggest benefits of creating pay-per-click ads is that you can then put them in front of your target audience almost immediately. Businesses will often use these ads when they’re running a specific sale or deal, for instance. It is a quick way to funnel more traffic to your website when you need it the most.
SEO gets organic traffic
Search engine optimization does take longer, and it’s an ongoing process. But the big benefit here is that you get organic traffic from people who are actually searching for the terms that you’ve optimized your site around. These people are far more likely to make a purchase because your company is selling the goods and services they are already looking for. The ad wasn’t put in front of them; they sought you out.
Can you use them both together?
Yes, you certainly could decide to use both of these tactics at the same time. As noted above, SEO is often a long-term process. This is something that you can always be working on, slowly building up your content and ranking higher on the results page so that you get more organic traffic.
But at the same time, you may want to quickly grow your audience when you’re releasing new products, running sales and deals, opening another location or something of this nature. At these specific times, you may want to use PPC advertising to get that immediate traffic.
If you have any questions about how to utilize these online advertising tactics, please do not hesitate to get in touch with us. Our friendly team looks forward to helping you optimize your site and generate more traffic moving forward.
