Major hurdles with social media marketing

People use social media sites every day. For many people, “going on the internet” simply means using these social media apps on their phone or perhaps on a computer. These platforms have changed the way that people communicate, share information, store photos and even communicate with corporations or brands. Many companies use social media marketing to connect with their prior customers or their target audience.

You can certainly be very successful with social media marketing, but it is important to understand that there are challenges or hurdles you may have to overcome. Being aware of these upfront can help you make a plan to further the success of your own business. Below are a few examples to keep in mind.

You’re not using the right platforms

Some brands see their marketing efforts suffer because they are on too many platforms at the same time. In other cases, the target audience may use a platform that is not being used by the brand. For instance, a company may do very well on Facebook but get little to no traction on Reddit. To avoid wasting the investment, identifying the correct audience – and their preferred platform – is crucial.

These platforms are always changing

Another issue is that new social media sites sometimes rise, while older ones fall. Some social media companies have been around for decades, such as Facebook. But older sites, like Vine or Myspace, have folded or dramatically declined. Another example is the seemingly endless conversation over whether or not to ban TikTok. It has become one of the most widely-used platforms, but a ban would eliminate it entirely. Social media marketing has to adapt in order to be effective.

You will get negative pushback

Finally, social media marketing often leads to negative comments and other pushback from users. Part of the reason for this is that people feel more free to speak their minds on social media, because of the distance it creates, than they would in real life. You need to know how to effectively respond to actual issues or complaints – and how to filter out or remove negative comments or attacks. You also have to keep your brand identity in mind at this time, as having a poor response to negative comments – such as engaging in arguments with other social media accounts – can actually do far more harm than good.

As you can see, there are numerous challenges to consider when launching into social media marketing. Here at Content Customs, we bring decades of valuable experience to help you navigate this process. Just get in touch with us today to learn more.