Why do blog posts work so well for SEO?

There are many different ways to address search engine optimization (SEO), and a comprehensive plan will usually incorporate many of them. This could include creating new on-site content, for example, and ensuring that you hit certain keyword strings on your main pages. Your goal is to create content that will organically draw the right type of traffic via Google searches, and you can then get conversions when you make sales through the website.

When looking to expand their SEO efforts, business owners often turn to blog posts. These are a very effective way to increase your ranking and your traffic numbers. Why does blogging work so well?

It creates fresh content

First and foremost, fresh content is important to search engines. This content is relatively new and up-to-date. Sites that are getting a consistent influx of content – such as new posts every week – tend to rank higher than sites that are stagnant and slowly becoming outdated. If you use blog posts, you can still add new content easily and quickly – without constantly overhauling your main site.

It adds more pages

Additionally, blog posts often count as brand-new pages on your website. So consistent blogging slowly allows your site to grow, and more and more pages get indexed. Overall, Google will often prioritize sites that have large quantities of relevant, helpful content for users. Blogging is a way to set your site and your company apart as an authority on various subjects.

They are easy to share

Another benefit of blog posts is that you can use them on other platforms. Maybe you use social media sites like Facebook or Threads to connect with your audience. It could be hard to share long-form content on these platforms, but sharing blog posts keeps your audience engaged and funnels more of them to your website.

You can use additional keywords

Finally, you may have identified a main set of keywords for your site in general. Blog posts allow you to expand the keywords that you use or perhaps focus on longtail keywords and other variations. These additional keywords increase your site’s reach and help you get more potential hits.

These are just a few of the reasons why blog posts are so effective for SEO. If you’d like to learn more, get in touch with us at Content Customs.