After revamping their desktop search experience earlier this year, Yahoo is back with a retooled search site for iOS, just in time for the release of iOS 7 and Apple’s new smartphones, the iPhone 5C and 5S. Not surprisingly, the mobile Yahoo experience is now very similar to the experience Yahoo rolled out in early summer for desktop users.
Under the fresh direction of Marissa Mayer, Yahoo has just announced a brand new advertising unit that should prove interesting to internet marketers while allowing Yahoo to profit off its search business in ways it’s simply been unable to with Microsoft.
Big changes came to Yahoo today, as the company has totally reinvented the appearance of their search engine results pages, also known as SERPs. At first glance, the new look is cleaner, easier to scan and more focused on the results themselves.
If you are a company that recently filed for a $100 billion IPO, the last thing you want on your hands is a lawsuit. Unfortunately, that is exactly what Facebook is now faced with, and the plaintiff in this case is not some small internet start-up company looking to cash in on the success of Facebook, but rather Yahoo, one of the world’s largest and most popular search engines.
A little over a week ago, we reported that upcoming layoffs and restructuring could signal the end of Yahoo’s search functionality. According to a memo by Yahoo CEO Scott Thompson and reported by AllThingsD, those fears can be put to bed – at least for now.
The official comScore data regarding April 2012 search engine market share was just published and released a few days ago. One piece of information gleaned from the publication is that, as expected, Yahoo loses search market share in April.
Although official comScore data for September search market share won’t officially be released until later today, Search Engine Land already has a preview, and the results indicate that Yahoo loses search engine market share while Google managed to make some small gains and Bing held firm from August.
The ability for employees to work from home is not the only thing CEO Marissa Mayer is getting rid of at Yahoo. According to a post on the Official Yahoo Blog entitled “Focusing on our future – some changes to our product line-up,” Yahoo will be cutting seven services from its offerings, including some that SEO’ers might miss quite a bit.
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the most important search engine in the foreseeable future. Also, as far as browsers are concerned, Google’s Chrome is the most popular in the world.