Not all online audiences have the same reading level, nor should you expect them to. This is why it’s so important to understand not just the goals you have for your content, but for whom that content is being written.
A small business in the rural United States is no longer confined to their immediate area. For non-perishable sales, companies can easily connect with buyers all over the globe.
We are a society that is so interconnected and dependent on the internet that it’s easy to imagine that our favorite services will always be there exactly when we need them. In fact, having anything else be true could be highly detrimental to a lot of businesses and individuals.
The human population is moving toward an astounding 8 billion people and should get there in just two years. By that time, the number of voice search assistants, which is currently over 4.2 billion, is projected to hit the same mark.
Have you ever wondered if the difference between making a conversion on your website and not making one is simply due to the words that you choose in your copy? If conversions — i.e., making a sale or getting someone to pay for a service — are your ultimate goal, you need to know how to give yourself the edge.
Search Engine Optimization (SEO) is complex and always changing and shifting with updates to the various algorithms — most notably, those used by Google. It also provides a bit of a different experience than other types of marketing, in that the return you see isn’t always immediate.
You have a lot of things to consider when crafting your website content. How does it fit with your brand? What is your main goal? How can you address SEO? What information is your audience looking for? It can almost feel overwhelming.
Reviews are massively important for online sales. A buyer on Amazon, for instance, may not even click on a product with less than four stars, much less read the reviews to find out if they seem legitimate. The fact that the product got some negative reviews is enough to push them into looking elsewhere.
When you tell someone to search for something online, what do you say? Odds are you have frequently muttered some variation of “Just Google it.” You may have even used it to define your own actions. For instance, you could say “I Googled the weather this morning and it looks like it’s going to snow.”