In the early days of the internet, search engines were still brand new and there was uncertainty about which ones would catch on and how users would interact with the various brands. You had options like AltaVista (1995), Ask Jeeves (1996) and HotBot (1996).
Customers, especially those in the more tech-savvy generations, overwhelmingly desire to purchase goods, research services
Overall traffic means nothing with a low conversion rate. That’s the one key number your analytics need to revolve around. It may mean slightly different things depending on your business model.
As the digital marketplace becomes an increasingly competitive space, it is difficult for many startups and SMBs to determine the best strategies to attract new customers and boost growth opportunities.
Google’s recent announcement discussing the next round of updates for the My Business app presents some exciting news for local startups and small to medium-sized businesses (SMBs).
When it comes to social media, millennials are dialed in. They connect, they communicate, they engage. Social media defines their lives. It’s something many of them feel they have known all their lives, as intrinsic as television or electricity. They use it to replace a host of services and activities: text messages, garage sales, photo albums and more.
Although it is hard to believe, the holidays, and the associated massive uptick in online shopping, are just around the corner. Is your startup, e-commerce site or SMB well poised to capitalize on this period of surging consumer interest and spending?
When deciding what content to put on your site, you always want to have fresh, unique content that does not appear anywhere else on the internet. Duplicate content can result in your site getting penalized by Google, which can lead to indexing and ranking issues.
Google recently announced an expansion of ongoing campaigns to craft a safer, more reliable and, ultimately, more satisfying online user experience. The latest iteration of this campaign focuses on protecting users’ abilities to interact with content without encountering misleading or malicious content.