In a recent blog post, Microsoft discussed the need for a new approach to address today’s evolving online advertising space. Much like Google’s focus on enhancing user experiences through innovation, Microsoft sees the value in helping startups craft genuine connections to consumers that go beyond antiquated marketing messages.
When you consider the business side of social media, a lot of emphasis still falls on the traditional model of trying to get advertisements in front of viewers. How many users will see your ads? What are the click-through rates? What are the conversion rates? These are important questions to ask, and online advertising is a powerful tool.
Earning a positive, four- or five-star, review from customers is not easy in today’s highly competitive business environment. However, startups that crack the code on earning superior customer satisfaction ratings may soon be in a unique position to highlight these positive user reviews in new ways to help attract clients.
Like it or not, you can do a lot of things online simply by speaking to your phone, your computer or another voice-controlled device. It’s changing the way people carry out internet searches, do online shopping, listen to music and much more. And, while the premier program is arguably Amazon’s Alexa, it seems like everyone in the tech industry wants to have their own voice assistant.
In today’s competitive marketplace, building trust with new clients is essential to creating future growth opportunities.
Have you ever felt like it was too hard to really run Google searches based on the date? A lot of your automatic results come up with the most recent articles. That’s fine if you’re looking for breaking news or something else of that nature, but what if you’re doing research and you need something older?
In 2018, in an ongoing effort to enhance user experiences and decrease user abandonment rates, Google made page loading speed a ranking factor. They recognized that today’s online consumers do not have the luxury of spending valuable time waiting for large image files, multiple plug-ins or site redirects to load.
Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on the sidebar and limited the amount of news they put in front of users. Now, founder Mark Zuckerberg appears to be thinking about changing course and adding news into the equation again.
Each day, businesses generate and host massive volumes of new content designed to attract the interest of new clients. As a startup, carving your space in this saturated digital marketplace can appear intimidating on the surface. How can you best reach your intended audience?
Although many online marketers devote time to the latest tricks to boost SEO, there is no substitute for a time-honored, common senses content development strategy.