Like everything, SEO evolves over time. It changes. Some of this is inherent to the practice itself; i.e., people learn more effective ways to do things and update their tactics. Some of it is due to the shifting algorithms.
Predictive text is what Google uses to guess what you’re going to search for, often starting from the time you type in the very first letter. An “F” may give you the auto-fill option for Facebook, for instance, while a “W” may offer suggestions like “weather” or “Wal-Mart.”
If you logged online yesterday morning and forgot to check your calendar, you may have had some pressing questions. Is YouTube really shutting down? Is Google going to start allowing users to search for smells? As you’ve realized by now, no, the sky isn’t falling – it was just April Fools day.
For many years, online ads have been virtually controlled by two companies: Facebook and Google. This duopoly handled the lion’s share of online marketing, and still does. However, recent reports have shown that things may be changing. Apple is gaining ground and picking up more of the market share, finally making a real push to be a major player in this space.
Apple hardware enthusiasts had a lot to talk about yesterday with the company unveiling their new and heavily updated Mac Pro and MacBook Pro models, not to mention their free-to-download OS X Mavericks operating system software.
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has one main product, for instance, and you’re constantly posting about it on your social media channels and running new content on your website. This all helps your position and traffic, but you start to feel like there is nothing left to say.
Two weeks ago, we discussed how and why Facebook is curbing click-bait in users’ News Feeds. When the announcement was made, the first sites that people looked toward were Upworthy and Buzzfeed – arguably the originators and largest proponents of click-bait and it’s maligned headlines.
Facebook got out of the news game over a year ago. They did not abandon it altogether, but they cut out the trending topics on the sidebar and limited the amount of news they put in front of users. Now, founder Mark Zuckerberg appears to be thinking about changing course and adding news into the equation again.
With Google’s mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.