Answering Questions Is a Great Way to Connect with Customers
It’s sometimes difficult to come up with content that will connect with your customers. Maybe your company has one main product, for instance, and you’re constantly posting about it on your social media channels and running new content on your website. This all helps your position and traffic, but you start to feel like there is nothing left to say. Or, perhaps, you see a decline in traffic because your audience is no longer as dedicated to reading the content that you put out.
How do you get them back? You can anticipate the questions they’re going to ask and then generate content based on these ideas and keywords. These are things your audience is already asking, and these are the areas where they already want to learn more. They’re predisposed to thinking that your content is helpful and useful if it’s what they wanted to begin with.
What Questions do Customers Have?
Of course, one way to address this is by looking at the direct questions you get on social media, through email or even on the phone. But, if you’re unsure, you can always just ask yourself what concerns and fears they may have. The questions they ask are going to revolve around that.
For instance, say that you’re a lawyer who is looking for divorce clients. What are they worried about? They may have questions like:
- How do we divide assets?
- Do you need to find fault in a divorce case?
- How do I get custody of my kids?
- What happens to my retirement fund?
Or maybe you run a catering business. People may wonder what type of food you provide, if there are additional services, how much it costs per person, what types of events you do, how much experience you have and a lot more. Regardless of the type of business you run, understanding your audience — and their questions — is the key to writing content that works.
Partnering with Us
One of the benefits that you get when you partner with us at Content Customs is that we have decades of combined experience creating this type of effective content that gets results. Call now to get started!