The PRET Model Shows You How to Design for Google and for Users
Effective search engine optimization must cater to Google’s algorithm to achieve a high rank, but that should not…
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Facebook Targets Misinformation Through Analysis of Images and Video
Efforts to combat the spread of fake news, misinformation or otherwise false and misleading content online is rapidly…
Facebook Rolls Out Creative Ad Overlays in Time for the Holiday Shopping Season
Preparing to capture consumer interest during the upcoming holiday spending spree requires meticulous planning, focus
Google’s Specialized Search Engine Presents Significant Long-Term Potential
From scanning news headlines to checking weather and traffic updates, and shopping online, search engines offer us rapid…
How Your Veteran-Led Business Can Capitalize on Google’s Attribute Identifier
Veteran-owned, led or founded businesses received a significant helping hand from Google’s recent announcement discussing
Google’s Speed Update Is Here, But Fast Pages Already Rank Higher
Announced earlier this year, Google’s “Speed Update” is officially beginning its rollout. This means that loading times on…
Linkable Content vs. Shareable Content: When and How to Do Both
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
The 8 Best Types of Video For Small Businesses (and When to Use Them)
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been…