Linkable Content vs. Shareable Content: When and How to Do Both
Your content strategy should include specific goals for everything you publish. Consistently creating new, valuable
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The 8 Best Types of Video For Small Businesses (and When to Use Them)
The benefits of using video in your digital marketing can’t be overstated. As a strategy, video has been…
9 Essential Tips for Effectively Writing a Landing Page
Landing pages are an integral part of just about any digital marketing campaign. Whether they’re designed for PPC,…
5 Important Things to Know About Google’s Mobile-First Index
Mobile usability has been a Google ranking factor for years, but the algorithm was primarily focused on desktop…
One Simple Way to Start Boosting Your Email Engagement Right Now
Email marketing, while sometimes considered outdated, has actually been exploding in popularity over the past few years. It…
How to Improve Content Readability: Grammar, Design and Testing
Content readability should always be in the back of your mind whenever you’re creating a blog post, website…
Google’s ‘Speed Update’ Makes Mobile Page Speed a Ranking Factor
There are many factors that are well-known to contribute to decent Google rankings: quality content, optimized meta
6 Great Ways to Promote Content in 2018
Each year, Content Marketing Institute releases their comprehensive report of Benchmarks, Budgets and Trends