Is Your Company Taking Advantage of User-Generated Content?
According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads…
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13 Tips For Generating New Blog Post Ideas
A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality…
6 Tips For Avoiding Filler and Fluffy Writing in Your Content
Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just…
Misleading Headlines Can Influence Readers More Than Actual Content
You’ve probably run into it dozens of times: you click on an interesting article headline only to be…
Microsoft Sway Promises Beautiful Content, Still Needs Work
Last week, Microsoft introduced Sway, a content aggregation program that allows users to develop visually appealing,
Will Article Writing Software Put Journalists Out of a Job?
It’s a question that’s been asked thousands of times in many different ways: will robots eventually perform every…
Is There Any Way to Overcome Content Shock?
At the beginning of this year, business consultant Mark Schaefer coined the term content shock to describe how…
Readers Hate Sponsored Content, But Netflix Did it Right
Sponsored content is an important part of today’s native advertising strategies. Native advertising pieces are intended to