Google Says the Majority of Online Ads Are Never Viewed
The number of ads that Google runs on a daily basis is staggering. According to some sources, ad…
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Video Content Will Be a Must in 2015
Marketers have known for years that video content is effective at driving traffic, links and sales. Check out…
Yahoo Becomes Default Search Option In Firefox
Despite talks of breaking up Google in Europe, search marketers know that it will continue to be the…
Forrester Research Recommends Ditching Facebook Marketing Completely
Earlier this month, Facebook announced that it would be significantly reducing the reach that promotional page posts
Evergreen vs. Viral Content: Which Is More Effective For Your Brand?
Every content marketer’s first priority is developing high-quality content. But secretly, all content writers want their pieces to…
“Facebook at Work” Faces Uphill Battle
Are the major tech giants running out of original ideas? Maybe not, but a trend in which companies…
Bing Focusing on Search Apps To Compete With Google
The latest comScore numbers indicate that Google still has over two-thirds of the search market share, and some…
White Papers Aren’t Dead, But How Are They Different From eBooks?
Last week, an article titled “The White Paper Is Not Dead” appeared in the Huffington Post. It was…