Beyond Clicks: Facebook Develops Conversion Lift Measurement For Ads
Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or…
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Snapchat Discover: Are Chat Apps The Next Big Content Portal?
The main principle of internet marketing is the same in 2015 as it’s been for many years: content…
Google Fights Back After Yahoo-Firefox Deal
The search engine wars continue. Earlier this month, we reported that Google’s search market share has fallen to…
Is The Google+ Team Hiding Dismal User Numbers?
Many might consider Google+ to be a black sheep among social media networks. Despite claiming to have around…
Over Half of Internet Users Now Visit More Than One Social Media Site
A Pew Research report published last week has outlined some of the major trends in social media use…
Promoted Pins Set To Go Live
When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook’s…
Microsoft Ditching Internet Explorer in Windows 10?
The impending release of Windows 10 is surrounded by rumors and, for Microsoft supporters, high hopes. More will…
Misleading Headlines Can Influence Readers More Than Actual Content
You’ve probably run into it dozens of times: you click on an interesting article headline only to be…