How Frequently Should You Work on SEO?

Search Engine Optimization (SEO) can be done, in part, through the use of optimized content on your website. You can use it to add relevant keywords and optimize your content for both the search engines themselves and for the visitors who find your site through those engines. This means having a focus on useful content that provides information and answers questions, it means linking to pages on your main site to get conversions and it means using the keywords with which people are going to search when looking for your goods and services. It’s about more than just creating a website and hoping people search for your company name. The content you have plays a critical role in the success or failure of that site, perhaps more so than any other factor.

So, say you decide that it’s time to add content and optimize your site. You build out dozens of pages of content and upload everything. Are you done? Will you see far higher traffic? Or are there other steps to take?

It’s a Good Start, but Not the End

This initial content creation process is important. It can help your traffic numbers, it does make your site more useful to your target audience and it can help to increase your ranking. But do not assume that you’re done.

The key lies in consistent content. Studies have found that leads increase by 33% if you add content once a month, but that was the lowest rate in the study. For those who added content on a weekly basis, traffic jumped by 72%. For those who did it every single day, traffic went up by an impressive 78%. The best results were for those who added multiple pages — often, just blog posts with useful keywords and relevant information — every day. Their traffic numbers jumped by 89%.

As you can see, you can nearly double the number of leads you get if you add content consistently. Perhaps the largest jump in statistics was between those who added content monthly (49%) and those who added it weekly (73%). But experts point out that it’s virtually impossible to do this too often, and that it only helps you to consistently add fresh content to the site.

What Are Your Ranking Goals?

Here at Content Customs, we know how to get results. We also know that all companies have different SEO goals, different budgets and different audiences. We’ll work closely with you to determine the best strategy for your site. Our experts will help balance all of these factors so that you can see the maximum increase in traffic and leads. Call us today to find out more about how we can help your company thrive!