Your Best SEO Strategy Is to Focus on the Reader
When it comes to Search Engine Optimization (SEO), many people think only about keywords. They want to game the Google algorithm. They’re convinced that all you have to do is figure out the right keywords or the right way to use them, and that’s enough to increase traffic. This leads to the idea that “perfect” content is this bland, calculated mix of specific words that people may type into the search bar.
Make no mistake: Keywords are a big part of SEO strategy. They are important. But the best thing you can do is to get content that is focused on the reader. As some have put it, write for the algorithm second and for the reader first. That’s how you create the type of content that is going to be successful.
Why Does It Work?
Most people who search for something are seeking an answer or a specific piece of information. They want the site they end up on to provide value to them. As such, when you write for the reader, you increase all of the metrics. They have lower bounce rates because they like the content. They have longer dwell times. They’re far more likely to share your content or recommend it to someone else.
You cannot necessarily create this type of interaction if you write just for the algorithm. Useless information with all of the right keywords is, to the reader, still useless.
How Can You Implement this SEO Strategy?
One of the best ways to do this is by answering questions. People often turn to search engines when they have questions, especially as voice search has become more and more common. If you create content that quickly answers these questions, and that gives accurate and trustworthy answers, that’s exactly what the reader is looking for. You can also use backlinks, keywords and all sorts of other SEO tactics, of course. But you want to start your content with the idea that you’re giving the reader the answers they’re looking for.
Here at Content Customs, we have decades of combined experience and we understand the ins and outs of SEO on every level. Please get in touch with us today if you need premium content that is effective.