You Need More Than a Beautiful Website
Many business owners spend weeks or months constructing the ideal website. They may build it themselves, or they’ll hire a team to do so. They know that the site needs to be stunning, it needs to reflect their brand and it needs to show people why they should choose the company.
All of this is true, and a great website is a must in the modern business world. The problem is that it doesn’t go far enough. It is a good starting place, but it is not all that you need. After all, the best website in the world is going to be completely ineffective if no one can find it or, as so often happens, almost no one even knows that it exists.
So How Do You Get Traffic?
Traffic starts with search engine optimization. The search engines need the page to be attractive to them, too, just like the human readers who visit the site. But search engines look for entirely different things. Google and others are concerned with looking for relevant keywords and returning results that are actually going to help the people running those searches.
Therefore, you need to make your site look great, and it needs to provide important information, but it also needs to have the right keywords to ensure that people get to read that information in the first place. This can be done from the beginning, with the on-page content that needs to be created. Each page is a chance to add helpful keywords to drive engagement.
Additionally, search engines tend to prefer active websites that have a constant influx of new information and content. This is why adding a blog to your site is so popular. You can use it to consistently add more content that contains more keywords and draws more traffic. This can be done along with other tactics, such as backlinking from other sites, using social media marketing, utilizing pay-per-click ads and the like.
Don’t Forget the Search Engines
Your gut instinct with your website is correct. It needs to look beautiful. It needs to be designed with your specific audience in mind. It’s no longer enough just to have a website. Everyone does. You’re competing against an incredible amount of other content and different options, and so your site needs to stand out.
But you’re also competing against those other websites for traffic and search rankings. Do not forget about the search engines, and make sure that your site is built both to draw initial traffic and to keep it. We can help at Content Customs. Call today to learn how.