Consider Your Audience with Online Content
One of the first things that you should do when considering your content strategy is to determine what audience you want to reach. This is a unique factor for all businesses. Some companies market directly to consumers, others need to connect with retailers and still others are interested in reaching other business owners — just to name a few examples. But this makes it easy to imagine just how different the content would need to be from one group to the next.
When Consumers are Your Audience
Consider, for instance, writing content for a consumer who wants to go on vacation. You need to ask what they will expect from the content. Questions they may have include:
- What locations are an option?
- When can they go and what dates are open?
- How much is the trip going to cost?
- Are there additional expenses, like travel insurance?
- How many people can go on the trip?
When Businesses are Your Audience
On the other hand, perhaps you run an online marketing company. You’re not trying to target consumers, but other business owners. Questions they may have include things like:
- What types of ads can they choose from?
- Do certain ads work better with certain audience groups?
- What is the monthly fee going to look like?
- What different levels and services are there?
- What type of ROI has your company provided in the past?
In both situations, you could write general content about how your company is the best option and how you put your customers and clients first. But asking these questions in advance allows you to create content with a specific individual in mind. And that is going to be content that is more effective than any generic option.
When you need the right content, for the right audience, you need to call us at Content Customs. We look forward to working with you soon!